Growing up in a home buzzing with entrepreneurial spirit, Lizette Rivera was inspired by her mother, who successfully ran a daycare and a clothing and jewelry business. This environment taught Lizette the value of hard work, a lesson she carried from her mother, Rose—a Cuban immigrant chasing the American dream. After settling in New Jersey and marrying Lizette’s Puerto Rican father, Wilfred Rivera, they crafted a life filled with opportunity and freedom. Wilfred, noticing Lizette’s early business savvy when she sold her used pencils at school, predicted her future success in the business world.
Following college, Lizette ventured into the corporate world, climbing the insurance industry ladder for two decades. In 2015, ready for a significant change, she tapped into her entrepreneurial roots and launched Chef Inspired Popcorn, marking a bold departure from her corporate journey and embracing her family legacy of innovation and entrepreneurship.