Inspiration Behind the Brand

In the midst of the COVID pandemic, Lizette Rivera, her daughter Sami, and her mother Rose turned a challenging time into an opportunity for creativity and connection. Refusing the idea of making lemonade out of lemons, they chose instead to craft Cafe Con Leche, a nod to their rich Latina heritage. Together, they reinvented bonding time by blending delicious baked goods with espresso and indulging in the rich, decadent Cuban espresso that was a staple in Lizette’s childhood, embracing a beloved Cuban tradition.

It became their solace during uncertain times. As Sami faced the disruption of her senior year and the loss of in-person celebrations, despite being on track to be Valedictorian, and Rose sought comfort in the midst of her dementia, Lizette’s home transformed into a space of comfort and joy.

It all started when Rose began requesting Lizette to prepare boxes of their delightful baked goods to share with her circle of friends. These thoughtful packages became beacons of joy. Eventually illuminating the days of Rose’s elderly companions during a period shadowed by hardship. It was their spark of happiness that ignited a brilliant idea in Lizette’s mind – they had discovered a recipe for something truly special. Combining their love for rich coffee, irresistibly delicious baked treats, and the mission to deliver happiness. Roasted Whisk Gifting Co. was born from such.

Growing up in a home filled with an entrepreneurial spirit, Lizette Rivera was inspired by her mother. Lizette’s mom successfully ran a daycare and a clothing & jewelry business. This environment taught Lizette the value of hard work, a lesson she carried from her mother, Rose, a Cuban immigrant chasing the American dream. After settling in New Jersey and marrying Lizette’s Puerto Rican father, Wilfred Rivera. Together, they created a life filled with opportunity and freedom. Wilfred, noticing Lizette’s early business savvy when she sold her used pencils at school, predicted her future success in the business world.

Following college, Lizette ventured into the corporate world. She vigorously climbed the insurance industry ladder for two decades. In 2015, ready for a significant change, she tapped into her entrepreneurial roots and launched Chef Inspired Popcorn, marking a bold departure from her corporate journey and embracing her family legacy of innovation and entrepreneurship.

Amidst the trials brought on by COVID, a silver lining emerged. Despite it’s challenges, she birthed Roasted Whisk Gifting Co. in 2020. Today, Roasted Whisk Gifting Co. is expanding with a dedicated following and exploring exciting new additions. Expanding to its collection; including decaffeinated coffees, specialty teas, unique coffee-scented soaps, and lotions. As well as someday considering expanding across the country.